The Drum

Market trends Dealing with branded content marketing can mean both great opportunities and great confusion. A variety of content f ...
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CHALLENGE Pierre Robert is a well-known Nordic clothing brand focused on underwear, hosiery and sportswear. Its business model is ...
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  CHALLENGE Pet food brand PEDIGREE’s mission has always been to look after dogs’ wellbeing – not only via the food bowl, but also ...
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The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
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CHALLEGE In recent years, the drinks industry has seen a rapid rise in the popularity of independent beers produced in microbrewer ...
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CHALLENGE Across Europe, Honda Civic car sales were in decline. The model’s target audience of fathers saw Honda as reliable but b ...
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How do you win the attention, hearts and minds of business leaders around the world? When creating and distributing content specif ...
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The voice of the customer has always been powerful in marketing, and today’s social media platforms act as one giant megaphone for ...
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CHALLENGE In 2014, General Electric (GE) was poised to open a new Global Research Center (GRC) in Rio de Janeiro, Brazil – the lat ...
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CHALLENGE Embratur (the Brazilian Tourism Board) wanted to promote Brazil as a great destination to people all over Latin America. ...
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