Publications

This list was compiled by Sophie Berke who helped facilitate the JOBCM collaboration with input from the academics and industry experts that participated:

BOOKS

  • Bryant, A. & Mawer, C. (2016) The TV Brand Builders, London: Kogan Page.
  • Charlesworth, A. (2014) Digital Marketing: A practical approach, London: Routledge.
  • Donaton, S. (2004) Madison & Vine. Why the Entertainment and Advertising Industries Must Converge to Survive, New York: McGraw-Hill.
  • Fog, K., Budtz, C. & Yakaboylu, B. (2005) Storytelling. Branding in Practice, Heidelberg: Springer.
  • Gerhards, C. (2009) Branded Entertainment. Produktion und Rezeption, Saarbrücken: 2009.
  • Gillan, J. (2015) Television Brandcasting: The Return of the Content Promotion Hybrid, London and New York: Routledge.
  • Gilmore, J.H. & Pine II., J.B. (2007) Authenticity. What Consumer Really Want, Boston: Harvard Business Review Press.
  • Gilmore, J.H. & Pine II., J.B. (2011) The Experience Economy, Boston: Harvard Business Review Press.
  • Grainge, P. & Johnson, C. (2015) Promotional Screen Industries, London and New York: Routledge.
  • Hackley, C. & Hackley, A.R. (2013) ‘From Integration to Convergence: The Management of Marketing Communications in Promotional Culture,’ in H. Powell (ed.), Promotional Culture and Convergence, London and New York: Routledge.
  • Jenkins, H. (2008) Convergence culture: Where old and new media collide, New York: New York University Press.
  • Jenkins, H. (2012) Textual Poachers: Television Fans and Participatory Culture, New York: Routledge.
  • Jenkins, H., Ford, S. & Green, J. (2013) Spreadable Media: Creating Value and Meaning in a Networked Culture, New York: New York University Press.
  • Kotler, P., Kartalaya, H. & Setiawan, I. (2010) Marketing 3.0: From Products to Customers to the Human Spirit, New Jersey: John Wiley & Sons.
  • Lally, E., Ang, I. & Anderson, K. (2011) (Eds.) The Art of Engagement: Culture, Collaboration, Innovation, Perth: UWA Publishing.
  • Lehu, J. (2008) Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business, London: KoganPage.
  • Martí-Parreño, J., Ruiz-Mafé, C. & Scribner. L. (2015) (Eds.) Engaging Consumers through Branded Entertainment and Convergent Media, Hersey (PA): IGI Global.
  • McAllister, M.P. & West, E. (2013) (Eds.) The Routledge Companion to Advertising and Promotional Culture,. New York: Routledge.
  • McCracken, G. (2008) Transformations: Identity Construction in Contemporary Culture, Bloomington: Indiana University Press.
  • Miller, R.K. (2011) The 2012 Entertainment, Media and Advertising Market Research Handbook (Entertainment, Media & Advertising Market Research Handbook), Loganville, GA: Richard K Miller & Associates.
  • Powell, H. (2013) (ed.) Promotional Culture and Convergence, London and New York: Routledge.
  • Powers, W. (2010) Hamlet’s Blackberry. A Practical Philosophy for Building a Good Life in the Digital Age, New York: Harper Collins.
  • Rifkin, J. (2000) Age of Access. The New Culture of Hypercapitalism Where All of Life Is a Paid-for Experience, New York: J.P. Tarcher/Putnam.
  • Sayre, S. (2007) Entertainment Marketing & Communication. Selling Branded Performance, People, and Places, New Jersey: Prentice Hall.
  • Shirky, C. (2010) Cognitive Surplus: How Technology Makes Consumers into Collaborators, New York: Penguin.
  • Siegert, G. (2013) From “the end of advertising as we know it” to “beyond content”? Changes in advertising and its impact on journalistic media. In: Nienstedt, Heinz-Werner; Russ-Mohl, Stephan; Wilczek, Bartosz (Eds.): Journalism and Media Convergence, Berlin/Boston: De Gruyter, pp. 29-40.
  • Siegert, G., Chan-Olmsted, S., Förster, K. & Ots, M. (2015) Handbook of Media Branding, Heidelberg: Springer.
  • Spurgeon, C. (2008) Advertising and New Media, London and New York: Routledge.
  • Wipperfurth, A. (2005) Brand Hijack: Marketing Without Marketing, New York: Portfolio.

PAPERS

  • Aaker, J. & Fournier, S. (1995) A Brand as a Character, A Partner and a Person: Three Perspectives on the Question of Brand Personality, Advances in Consumer Research, 22 (1), 391-395.
  • Allan, D. (2010) They’re Playing My Brand, International Journal of Integrated Marketing Communications, 2 (1), 40-46.
  • An, S., Jin, H. & Park, E. (2014) Children’s Advertising Literacy for Advergames: Perception of the Game as Advertising, Journal of Advertising, 43 (1), 63-72.
  • Ashley, C. & Tuten, T. (2015) Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement, Psychology & Marketing, 32 (1), 15-27.
  • Balasubramanian, S. (1994) Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues, Journal of Advertising, 23 (4), 29-46.
  • Balasubramanian, S., Karrh, J. & Patwardhan, H. (2006) Audience Response to Product Placements: An Integrative Framework and Future Research Agenda, Journal of Advertising, 35 (3), 115-141.
  • Baker, W., Honea, H. & Russell, C.A. (2004) Do Not Wait to Reveal the Brand Name. The Effect of Brand-Name Placement on Television Advertising Effectiveness, Journal of Advertising, 33 (3), 77-85.
  • Bhattacharjee, A. & Mogilner, C. (2014) Happiness from Ordinary and Extraordinary Experiences, Journal of Consumer Research, 41 (1), 1-17.
  • Blackshaw, P. (2011) User-Generated Content In Context, Journal of Advertising Research, 51, 108-111.
  • Boerman, S., Reijmersdal, E.A. & Neijens, P. (2014) Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations, Psychology & Marketing, 31 (3), 214-224.
  • Brechman, J., Bellman, S., Schweda, A. & Varan, D. (2015) Interactive Branded Overlays, Journal of Broadcasting & Electronic Media, 59 (1), 184-207.
  • Brennan, D. (2011) Getting closer to television content –The advertiser benefits, Journal of Sponsorship, 4 (2), 145-154.
  • Cain Reid, R. (2014) Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach, American Business Law Journal, 51 (4), 721-777.
  • Candi, M., Beltagui, A. & Riedel, J. (2013) Innovation through Experience Staging: Motives and Outcomes, Journal of Product Innovation Management, 30 (2), 279-297.
  • Carah, N. (2014) Brand value: how affective labour helps create brands, Consumption, Markets & Culture, 17 (4), 346-366.
  • Chen, T. & Lee, H. (2014) Why Do We Share? The Impact of Viral Videos Dramatized to Sell, Journal Of Advertising Research 54 (3), 292-303.
  • Chen, T. (2015) The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness, Journal of Consumer Behaviour, 14 (1), 21-27.
  • Choi, M. (2015) A Study on the Branded Content as Marketing Communication Media in the Viewpoint of Relational Perspective, Indian Journal of Science and Technology, 8(S5), 116-123.
  • Cholinski, A. (2012) The Effectiveness of Product Placement: A Field Quasi-experimen, International Journal of Marketing Studies,4 (5), 14-28.
  • D’Astous, A. & Chartier, F. (2000) A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies, Journal of Current Issues & Research in Advertising, 22 (2), 31-41.
  • Daugherty, T. & Gangadharbatla, H. (2013) Advertising Versus Product Placements: How Consumers Assess the Value of Each, Journal of Current Issues & Research in Advertising, 34 (1), 21-38.
  • DeLorme, D. & Reid, L. (1999) Moviegoers’ Experiences and Interpretations of Brands in Films Revisited, Journal of Advertising, 28 (2), 71-95.
  • Denning, S. (2006) Effective storytelling: strategic business narrative techniques, Strategy & Leadership, 34 (1), 42-48.
  • Gupta, P. & Gould, S. (1997) Consumers’ Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences, Journal of Current Issues & Research in Advertising (CTC Press), 19 (1), 37-51.
  • Hackley, C. & Tiwsakul, R. (2006) Entertainment Marketing and Experiential Consumption, Journal of Marketing Communications, 12 (1), 63-75.
  • Hang, H. (2014) Brand-Placement Effectiveness And Competitive Interference In Entertainment Media, Journal of Advertising Research, 54 (2), 192-199.
  • Herskovitz, S. & Crystal, M. (2010) The essential brand persona: storytelling and branding, Journal of Business Strategy, 31 (3), 21-28.
  • Holliman, G. & Rowley, J. (2014) ‘Business to Business Digital Content Marketing: Marketers’ Perceptions of Best Practice’, Journal of Research in Interactive Marketing, 8 (4), 269-293.
  • Horrigan, D. (2009) Branded Content: A new Model for driving Tourism via Film and Branding Strategies, TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 4 (3), 51-65.
  • Hudson, D. & Hudson, S. (2006). Branded Entertainment: A New Advertising Technique or Product Placement in Disguise? Journal of Marketing Management, 22 (5/6), 489-504.
  • Johnston, J. (2009) Branded entertainment: The old is new again and more complicated than ever, Journal of Sponsorship, 2 (2), 170-175.
  • Jones, S. (2015) Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals, Journal of Brand Strategy, 4 (2), 190-191.
  • Jones, S. (2015) Standing out in a saturated market: Engaging consumers through product placement, Journal of Brand Strategy, 3 (4), 339-349.
  • Karniouchina, E., Uslay, C. & Erenburg, G. (2011) Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies, Journal of Marketing, 75 (3), 27-48.
  • Kent, R. (2013) Switching before the pitch: Exploring television channel changing before the ads even start, Journal of Marketing Communications, 19 (5), 377-386.
  • Kilgour, M., Sasser, S. & Larke, R. (2015) The social media transformation process: curating content into strategy, Corporate Communications: An International Journal, 20 (3), 326-343.
  • Kim, E., Lin, J. & Sung, Y. (2013) To App or Not to App: Engaging Consumers via Branded Mobile Apps, Journal of Interactive Advertising, 13 (1), 53-65.
  • Kinard, B. & Hartman, K. (2013) Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames, Journal of Advertising, 42 (2/3), 196-203.
  • Koiso-Kanttila, N. (2004) Digital Content Marketing: A Literature Synthesis, Journal of Marketing Management, 20 (1/2), 45-65.
  • Kugel, C. (2015) The Project Sprint, Marketing Insights, 27 (2), 20-21.
  • Lehu, J. & Bressoud, E. (2008) Effectiveness of brand placement: New insights about viewers, Journal of Business Research, 61 (10), 1083-1090.
  • Leung, L. (2009) User-generated content on the internet: an examination of gratifications, civic engagement and psychological empowerment, New Media & Society, 11 (8), 1327-1347.
  • Lin, H. (2014) The effect of product placement on persuasion for mobile phone games, International Journal of Advertising, 33 (1), 37-60.
  • Matthes, J., Schemer, C. & Wirth, W. (2007) More than meets the eye. Investigating the hidden impact of brand placements in television magazines, International Journal of Advertising, 27, 477-503.
  • Nairn, A., Heath, R. & Brandt, D. (2006) Brand Relationships: Strengthened by Emotion, Weakened by Attention, Journal of Advertising Research, 46 (4), 410-419.
  • Pearlman, S., Guglielmetti, N. & Listfield, E. (2014) Ten rules for effective branded content: Experience from Skype, Journal of Brand Strategy, 3 (1), 12-17.
  • Peters, S. & Leshner, G. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames, Journal of Advertising, 42 (2/3), 113-130.
  • Poch, R. & Martin, B. (2015) Effects of intrinsic and extrinsic motivation on user-generated content, Journal of Strategic Marketing, 23 (4), 305-317.
  • Rahim, K. & Clemens, B. (2012) Organizational Goals and Performance Measurement Criteria for Content Marketing, Journal of Communication and Computer 9, 96-904.
  • Rancati, E. & Gordini, N. (2014) Content Marketing Metrics: Theoretical Aspects and Empirical Evidence, European Scientific Journal, 10 (34), 92-105.
  • Reijmersdal, E.A., Boerman, S. & Neijens, P. (2012) Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses, Journal of Communication, 62 (6), 1047-1064.
  • Rice, D. & Kuo, A. (2015) Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation, Psychology & Marketing, 32 (2), 162-172.
  • Rowley, J. (2008). Understanding digital content marketing, Journal of Marketing Management, 24 (5/6), 517-540.
  • Rumpf, C., Noël, B., Breuer, C. & Memmert, D. (2015) The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media, Psychology & Marketing, 32 (7), 764-770.
  • Sabate, F., Berbegal-Mirabent, J., Cañabate, A. & Lebherz, P. (2014) Factors influencing popularity of branded content in Facebook fan pages, European Management Journal, 32 (6), 1001-1011.
  • Schmoll, N., Hafer, J., Hilt, M. & Reilly, H. (2006) Baby Boomers’ Attitudes Towards Product Placements, Journal of Current Issues & Research in Advertising, 28 (2), 33-53.
  • Scott, J. & Craig-Lees, M. (2006) Conceptualisation, Consumer and Cognition: the 3 Cs That Will Advance Product Placement Research, Advances in Consumer Research – Asia-Pacific Conference Proceedings, 7, 365-371.
  • Smith, A., Fischer, E. & Chen Y. (2012) How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26 (2), 102-113.
  • Steffen, C., Mau, G. & Schramm-Klein, H. (2013) Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand? Journal of Advertising, 42 (2/3), 183-195.
  • Teixeira, T., Picard, R. & Kaliouby, R. (2014) Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study. Marketing Science, 33 (6), 809-827.
  • Terlutter, R., Capella, M. (2013) The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games, Journal of Advertising, 42 (2/3), 95-112.
  • Toomey, D. & Francis, A. (2013) Branded product placement and pre-teenaged consumers: influence on brand preference and choice, Young Consumers, 14 (2), 180-192.
  • Touchette, B., Schanski, M. & Lee, S. (2015) Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment, Journal of Fashion Marketing & Management, 19 (2), 107-119.
  • Um, N. & Kim, S. (2014) Practitioners’ Perspectives on Branded Entertainment in The United States, Journal of Promotion Management, 20 (2), 164-180.
  • Waiguny, M., Nelson, M. & Marko, B. (2013) How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over, Journal of Advertising, 42 (2/3), 155-169.
  • Williams, K, Petrosky, A., Hernandez, E. & Page, R., Jr. (2011) Product placement effectiveness: revisited and renewed, Journal of Management and Marketing Research,7, 1-24.
  • Woodside, A., Sood, S. & Miller, K. (2008) When consumers and brands talk: Storytelling theory and research in psychology and marketing, Psychology & Marketing, 25 (2), 97-145.
  • Woodside, A. (2010) Brand-consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue, Psychology & Marketing, 27 (6), 531-540.
  • Zhang, J. (2008) Branded Entertainment in On-Line Social Networking, American Academy of Advertising Conference Proceedings, 292-293.
  • Zhang, J., Sung, Y. & Lee, W. (2010) To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook, American Journal of Business, 25 (1), 53-64.