Publications

This list was originally compiled in 2016 by Sophie Berke who helped facilitate the JOBCM collaboration with input from the academics and industry experts that participated. You can download the update facilitated by Justin Kirby in 2017 below:

updated-branded-content-review-2017-update

The update has also been uploaded to the Colwiz Reference Management Platform, and you might also like the recommended reading list compiled by Justin that includes books suggested by Content Marketing thought leaders (see here). The AHRC-funded Branded Content Research Network have also compiled a list of books and journal articles.

Part of the problem with these lists/reviews is they highlight the inability of the industry to define Content in a clear and unified way. It’s an area Justin and Xoogler Lazar Dzamic explore in the Introduction of the new The Definitive Guide to Strategic Content Marketing book published by Kogan Page.

They’ve identified five groups of ‘vectors’ conceptualizing different definition attempts and how they reflect various co-habiting business and intellectual models of the modern marketing industry. They also explore the possibility that Content is not a separate discipline, but a symptom of the wider media evolution, a stepping-stone towards more experience-based brand building.

The book will be available for pre-order in April 2018, and contains fresh insights, new perspectives and findings that takes the research Justin’s been conducting as part of this resource to the next level.

BOOKS

  • Bryant, A. & Mawer, C. (2016) The TV Brand Builders, London: Kogan Page.
  • Charlesworth, A. (2014) Digital Marketing: A practical approach, London: Routledge.
  • Donaton, S. (2004) Madison & Vine. Why the Entertainment and Advertising Industries Must Converge to Survive, New York: McGraw-Hill.
  • Fog, K., Budtz, C. & Yakaboylu, B. (2005) Storytelling. Branding in Practice, Heidelberg: Springer.
  • Gerhards, C. (2009) Branded Entertainment. Produktion und Rezeption, Saarbrücken: 2009.
  • Gillan, J. (2015) Television Brandcasting: The Return of the Content Promotion Hybrid, London and New York: Routledge.
  • Gilmore, J.H. & Pine II., J.B. (2007) Authenticity. What Consumer Really Want, Boston: Harvard Business Review Press.
  • Gilmore, J.H. & Pine II., J.B. (2011) The Experience Economy, Boston: Harvard Business Review Press.
  • Grainge, P. & Johnson, C. (2015) Promotional Screen Industries, London and New York: Routledge.
  • Hackley, C. & Hackley, A.R. (2013) ‘From Integration to Convergence: The Management of Marketing Communications in Promotional Culture,’ in H. Powell (ed.), Promotional Culture and Convergence, London and New York: Routledge.
  • Jenkins, H. (2008) Convergence culture: Where old and new media collide, New York: New York University Press.
  • Jenkins, H. (2012) Textual Poachers: Television Fans and Participatory Culture, New York: Routledge.
  • Jenkins, H., Ford, S. & Green, J. (2013) Spreadable Media: Creating Value and Meaning in a Networked Culture, New York: New York University Press.
  • Kotler, P., Kartalaya, H. & Setiawan, I. (2010) Marketing 3.0: From Products to Customers to the Human Spirit, New Jersey: John Wiley & Sons.
  • Lally, E., Ang, I. & Anderson, K. (2011) (Eds.) The Art of Engagement: Culture, Collaboration, Innovation, Perth: UWA Publishing.
  • Lehu, J. (2008) Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business, London: KoganPage.
  • Martí-Parreño, J., Ruiz-Mafé, C. & Scribner. L. (2015) (Eds.) Engaging Consumers through Branded Entertainment and Convergent Media, Hersey (PA): IGI Global.
  • McAllister, M.P. & West, E. (2013) (Eds.) The Routledge Companion to Advertising and Promotional Culture,. New York: Routledge.
  • McCracken, G. (2008) Transformations: Identity Construction in Contemporary Culture, Bloomington: Indiana University Press.
  • Miller, R.K. (2011) The 2012 Entertainment, Media and Advertising Market Research Handbook (Entertainment, Media & Advertising Market Research Handbook), Loganville, GA: Richard K Miller & Associates.
  • Powell, H. (2013) (ed.) Promotional Culture and Convergence, London and New York: Routledge.
  • Powers, W. (2010) Hamlet’s Blackberry. A Practical Philosophy for Building a Good Life in the Digital Age, New York: Harper Collins.
  • Rifkin, J. (2000) Age of Access. The New Culture of Hypercapitalism Where All of Life Is a Paid-for Experience, New York: J.P. Tarcher/Putnam.
  • Sayre, S. (2007) Entertainment Marketing & Communication. Selling Branded Performance, People, and Places, New Jersey: Prentice Hall.
  • Shirky, C. (2010) Cognitive Surplus: How Technology Makes Consumers into Collaborators, New York: Penguin.
  • Siegert, G. (2013) From “the end of advertising as we know it” to “beyond content”? Changes in advertising and its impact on journalistic media. In: Nienstedt, Heinz-Werner; Russ-Mohl, Stephan; Wilczek, Bartosz (Eds.): Journalism and Media Convergence, Berlin/Boston: De Gruyter, pp. 29-40.
  • Siegert, G., Chan-Olmsted, S., Förster, K. & Ots, M. (2015) Handbook of Media Branding, Heidelberg: Springer.
  • Spurgeon, C. (2008) Advertising and New Media, London and New York: Routledge.
  • Wipperfurth, A. (2005) Brand Hijack: Marketing Without Marketing, New York: Portfolio.

PAPERS

  • Aaker, J. & Fournier, S. (1995) A Brand as a Character, A Partner and a Person: Three Perspectives on the Question of Brand Personality, Advances in Consumer Research, 22 (1), 391-395.
  • Allan, D. (2010) They’re Playing My Brand, International Journal of Integrated Marketing Communications, 2 (1), 40-46.
  • An, S., Jin, H. & Park, E. (2014) Children’s Advertising Literacy for Advergames: Perception of the Game as Advertising, Journal of Advertising, 43 (1), 63-72.
  • Ashley, C. & Tuten, T. (2015) Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement, Psychology & Marketing, 32 (1), 15-27.
  • Balasubramanian, S. (1994) Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues, Journal of Advertising, 23 (4), 29-46.
  • Balasubramanian, S., Karrh, J. & Patwardhan, H. (2006) Audience Response to Product Placements: An Integrative Framework and Future Research Agenda, Journal of Advertising, 35 (3), 115-141.
  • Baker, W., Honea, H. & Russell, C.A. (2004) Do Not Wait to Reveal the Brand Name. The Effect of Brand-Name Placement on Television Advertising Effectiveness, Journal of Advertising, 33 (3), 77-85.
  • Bhattacharjee, A. & Mogilner, C. (2014) Happiness from Ordinary and Extraordinary Experiences, Journal of Consumer Research, 41 (1), 1-17.
  • Blackshaw, P. (2011) User-Generated Content In Context, Journal of Advertising Research, 51, 108-111.
  • Boerman, S., Reijmersdal, E.A. & Neijens, P. (2014) Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations, Psychology & Marketing, 31 (3), 214-224.
  • Brechman, J., Bellman, S., Schweda, A. & Varan, D. (2015) Interactive Branded Overlays, Journal of Broadcasting & Electronic Media, 59 (1), 184-207.
  • Brennan, D. (2011) Getting closer to television content –The advertiser benefits, Journal of Sponsorship, 4 (2), 145-154.
  • Cain Reid, R. (2014) Embedded Advertising to Children: A Tactic that Requires a New Regulatory Approach, American Business Law Journal, 51 (4), 721-777.
  • Candi, M., Beltagui, A. & Riedel, J. (2013) Innovation through Experience Staging: Motives and Outcomes, Journal of Product Innovation Management, 30 (2), 279-297.
  • Carah, N. (2014) Brand value: how affective labour helps create brands, Consumption, Markets & Culture, 17 (4), 346-366.
  • Chen, T. & Lee, H. (2014) Why Do We Share? The Impact of Viral Videos Dramatized to Sell, Journal Of Advertising Research 54 (3), 292-303.
  • Chen, T. (2015) The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness, Journal of Consumer Behaviour, 14 (1), 21-27.
  • Choi, M. (2015) A Study on the Branded Content as Marketing Communication Media in the Viewpoint of Relational Perspective, Indian Journal of Science and Technology, 8(S5), 116-123.
  • Cholinski, A. (2012) The Effectiveness of Product Placement: A Field Quasi-experimen, International Journal of Marketing Studies,4 (5), 14-28.
  • D’Astous, A. & Chartier, F. (2000) A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies, Journal of Current Issues & Research in Advertising, 22 (2), 31-41.
  • Daugherty, T. & Gangadharbatla, H. (2013) Advertising Versus Product Placements: How Consumers Assess the Value of Each, Journal of Current Issues & Research in Advertising, 34 (1), 21-38.
  • DeLorme, D. & Reid, L. (1999) Moviegoers’ Experiences and Interpretations of Brands in Films Revisited, Journal of Advertising, 28 (2), 71-95.
  • Denning, S. (2006) Effective storytelling: strategic business narrative techniques, Strategy & Leadership, 34 (1), 42-48.
  • Gupta, P. & Gould, S. (1997) Consumers’ Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences, Journal of Current Issues & Research in Advertising (CTC Press), 19 (1), 37-51.
  • Hackley, C. & Tiwsakul, R. (2006) Entertainment Marketing and Experiential Consumption, Journal of Marketing Communications, 12 (1), 63-75.
  • Hang, H. (2014) Brand-Placement Effectiveness And Competitive Interference In Entertainment Media, Journal of Advertising Research, 54 (2), 192-199.
  • Herskovitz, S. & Crystal, M. (2010) The essential brand persona: storytelling and branding, Journal of Business Strategy, 31 (3), 21-28.
  • Holliman, G. & Rowley, J. (2014) ‘Business to Business Digital Content Marketing: Marketers’ Perceptions of Best Practice’, Journal of Research in Interactive Marketing, 8 (4), 269-293.
  • Horrigan, D. (2009) Branded Content: A new Model for driving Tourism via Film and Branding Strategies, TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 4 (3), 51-65.
  • Hudson, D. & Hudson, S. (2006). Branded Entertainment: A New Advertising Technique or Product Placement in Disguise? Journal of Marketing Management, 22 (5/6), 489-504.
  • Johnston, J. (2009) Branded entertainment: The old is new again and more complicated than ever, Journal of Sponsorship, 2 (2), 170-175.
  • Jones, S. (2015) Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals, Journal of Brand Strategy, 4 (2), 190-191.
  • Jones, S. (2015) Standing out in a saturated market: Engaging consumers through product placement, Journal of Brand Strategy, 3 (4), 339-349.
  • Karniouchina, E., Uslay, C. & Erenburg, G. (2011) Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies, Journal of Marketing, 75 (3), 27-48.
  • Kent, R. (2013) Switching before the pitch: Exploring television channel changing before the ads even start, Journal of Marketing Communications, 19 (5), 377-386.
  • Kilgour, M., Sasser, S. & Larke, R. (2015) The social media transformation process: curating content into strategy, Corporate Communications: An International Journal, 20 (3), 326-343.
  • Kim, E., Lin, J. & Sung, Y. (2013) To App or Not to App: Engaging Consumers via Branded Mobile Apps, Journal of Interactive Advertising, 13 (1), 53-65.
  • Kinard, B. & Hartman, K. (2013) Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames, Journal of Advertising, 42 (2/3), 196-203.
  • Koiso-Kanttila, N. (2004) Digital Content Marketing: A Literature Synthesis, Journal of Marketing Management, 20 (1/2), 45-65.
  • Kugel, C. (2015) The Project Sprint, Marketing Insights, 27 (2), 20-21.
  • Lehu, J. & Bressoud, E. (2008) Effectiveness of brand placement: New insights about viewers, Journal of Business Research, 61 (10), 1083-1090.
  • Leung, L. (2009) User-generated content on the internet: an examination of gratifications, civic engagement and psychological empowerment, New Media & Society, 11 (8), 1327-1347.
  • Lin, H. (2014) The effect of product placement on persuasion for mobile phone games, International Journal of Advertising, 33 (1), 37-60.
  • Matthes, J., Schemer, C. & Wirth, W. (2007) More than meets the eye. Investigating the hidden impact of brand placements in television magazines, International Journal of Advertising, 27, 477-503.
  • Nairn, A., Heath, R. & Brandt, D. (2006) Brand Relationships: Strengthened by Emotion, Weakened by Attention, Journal of Advertising Research, 46 (4), 410-419.
  • Pearlman, S., Guglielmetti, N. & Listfield, E. (2014) Ten rules for effective branded content: Experience from Skype, Journal of Brand Strategy, 3 (1), 12-17.
  • Peters, S. & Leshner, G. (2013) Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames, Journal of Advertising, 42 (2/3), 113-130.
  • Poch, R. & Martin, B. (2015) Effects of intrinsic and extrinsic motivation on user-generated content, Journal of Strategic Marketing, 23 (4), 305-317.
  • Rahim, K. & Clemens, B. (2012) Organizational Goals and Performance Measurement Criteria for Content Marketing, Journal of Communication and Computer 9, 96-904.
  • Rancati, E. & Gordini, N. (2014) Content Marketing Metrics: Theoretical Aspects and Empirical Evidence, European Scientific Journal, 10 (34), 92-105.
  • Reijmersdal, E.A., Boerman, S. & Neijens, P. (2012) Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses, Journal of Communication, 62 (6), 1047-1064.
  • Rice, D. & Kuo, A. (2015) Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation, Psychology & Marketing, 32 (2), 162-172.
  • Rowley, J. (2008). Understanding digital content marketing, Journal of Marketing Management, 24 (5/6), 517-540.
  • Rumpf, C., Noël, B., Breuer, C. & Memmert, D. (2015) The Role of Context Intensity and Working Memory Capacity in the Consumer’s Processing of Brand Information in Entertainment Media, Psychology & Marketing, 32 (7), 764-770.
  • Sabate, F., Berbegal-Mirabent, J., Cañabate, A. & Lebherz, P. (2014) Factors influencing popularity of branded content in Facebook fan pages, European Management Journal, 32 (6), 1001-1011.
  • Schmoll, N., Hafer, J., Hilt, M. & Reilly, H. (2006) Baby Boomers’ Attitudes Towards Product Placements, Journal of Current Issues & Research in Advertising, 28 (2), 33-53.
  • Scott, J. & Craig-Lees, M. (2006) Conceptualisation, Consumer and Cognition: the 3 Cs That Will Advance Product Placement Research, Advances in Consumer Research – Asia-Pacific Conference Proceedings, 7, 365-371.
  • Smith, A., Fischer, E. & Chen Y. (2012) How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26 (2), 102-113.
  • Steffen, C., Mau, G. & Schramm-Klein, H. (2013) Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand? Journal of Advertising, 42 (2/3), 183-195.
  • Teixeira, T., Picard, R. & Kaliouby, R. (2014) Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study. Marketing Science, 33 (6), 809-827.
  • Terlutter, R., Capella, M. (2013) The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games, Journal of Advertising, 42 (2/3), 95-112.
  • Toomey, D. & Francis, A. (2013) Branded product placement and pre-teenaged consumers: influence on brand preference and choice, Young Consumers, 14 (2), 180-192.
  • Touchette, B., Schanski, M. & Lee, S. (2015) Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment, Journal of Fashion Marketing & Management, 19 (2), 107-119.
  • Um, N. & Kim, S. (2014) Practitioners’ Perspectives on Branded Entertainment in The United States, Journal of Promotion Management, 20 (2), 164-180.
  • Waiguny, M., Nelson, M. & Marko, B. (2013) How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over, Journal of Advertising, 42 (2/3), 155-169.
  • Williams, K, Petrosky, A., Hernandez, E. & Page, R., Jr. (2011) Product placement effectiveness: revisited and renewed, Journal of Management and Marketing Research,7, 1-24.
  • Woodside, A., Sood, S. & Miller, K. (2008) When consumers and brands talk: Storytelling theory and research in psychology and marketing, Psychology & Marketing, 25 (2), 97-145.
  • Woodside, A. (2010) Brand-consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue, Psychology & Marketing, 27 (6), 531-540.
  • Zhang, J. (2008) Branded Entertainment in On-Line Social Networking, American Academy of Advertising Conference Proceedings, 292-293.
  • Zhang, J., Sung, Y. & Lee, W. (2010) To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook, American Journal of Business, 25 (1), 53-64.