AFP

AFP

OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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OBE
ARTICLES FEATURES REPORTS
The Branded Entertainment Observatory (OBE) has been reviewing over 120 branded content cases from last year, including: Advertise ...
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James_Morris_Mediacom
Creativity & Content Creation FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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CMR_1_small
ARTICLES Conceptualisation and Definitions FEATURES
Here’s the first in a series of articles I am writing for the Cambridge Marketing Review that draws on my research for the latest ...
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