Barney Worfolk Smith

Barney Worfolk Smith

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ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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ARTICLES FEATURED FEATURES
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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EXPERT EXAMPLES
2014 was a fabulous year for brands everywhere pushing the boundaries of what Branded Content means. I struggle to find a favourit ...
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FEATURES REPORTS
With Summer rapidly coming to end, I put the following Slideshare presentation and notes together with help from  the internationa ...
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Engagement & Distribution FEATURES INTERVIEWS
As part of helping put together the Best of Branded Content Live event together in partnership I’m speaking to industry experts ar ...
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Insight Series
http://youtu.be/rFGLudv9jXw Unruly's Cat Jones and Devra Prywes discuss key themes from the panel discussion at the BOBCM book lau ...
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ARTICLES Conceptualisation and Definitions FEATURES
Here’s the first in a series of articles I am writing for the Cambridge Marketing Review that draws on my research for the latest ...
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