Best of Branded Content Marketing (BOBCM) is an archive of a series of publications, events and related research curated by Justin Kirby that was supported by key marketing industry bodies. It ran from 2013-2017 and formed part of his ongoing practice-led research and facilitation of knowledge exchange between academics and practitioners. You can find out more about the BOBCM archive and the free resources it contains here.
NEW BOOK BY BOBCM CURATOR JUSTIN KIRBY
The Definitive Guide to Strategic Content Marketing is a new book co-written by BOBCM's curator Justin Kirby and published by Kogan Page. It will be available for pre-order in April 2018, and contains fresh insights, new perspectives and findings that takes the research he's been conducting as part of this resource to the next level.