Brand Culture

Brand Culture

six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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john_lewis_monty_the_penguin
EXPERT EXAMPLES
2014 was a fabulous year for brands everywhere pushing the boundaries of what Branded Content means. I struggle to find a favourit ...
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Brands as Stories logo-3
ARTICLES Branding & Brand Culture FEATURES Strategy & Planning
The importance of cultural relevance was discussed as part of the Future of Branded Content Marketing Report in the last edition o ...
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BOBCM Future Report 2014: Daniel Bô
A new competitive playing field is therefore opening around brands’ contents. Parallel to the goods and services “market place”, w ...
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