Branded Content & Entertainment

Branded Content & Entertainment

isabella-derda
ARTICLES Conceptualisation and Definitions FEATURED FEATURES
This year's edition of the Clio Awards shows how content categories reflect today's trends in marketing communication. Branded con ...
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Justin-Kirby-The-Drum
ARTICLES Conceptualisation and Definitions FEATURES
Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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german-contributors
BOBCM DACH 2015 FEATURED FEATURES REPORTS
This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and ...
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cannes_lions
ARTICLES Creativity & Content Creation FEATURED
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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James_Morris_Mediacom
Creativity & Content Creation FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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grey_goose_iconoclasts
EXPERT EXAMPLES
Those who have asked the question previously will likely roll their eyes as I yet again cite Iconoclasts as one of my favourite ex ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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