Branded Content & Entertainment

Branded Content & Entertainment

isabella-derda
2015 ARTICLES
This year's edition of the Clio Awards shows how content categories reflect today's trends in marketing communication. Branded con ...
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Justin-Kirby-The-Drum
ARTICLES FEATURES
Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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six-blind-men-and-the-branded-content-elephant
2015 ARTICLES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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cannes_lions
2015 ARTICLES
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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Chris_McCarthy_Google
2015 INTERVIEWS
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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James_Morris_Mediacom
2015 INTERVIEWS
I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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grey_goose_iconoclasts
EXPERT EXAMPLES
Those who have asked the question previously will likely roll their eyes as I yet again cite Iconoclasts as one of my favourite ex ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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bombay_sapphire_imagination_series
EXPERT EXAMPLES
http://vimeo.com/41906439 Jan Godsk is a Branded Content consultant, serial juror, and the Chairman and founder of the BCMA's Scan ...
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