Branded Content

Branded Content

By Justin Kirby
- 17th December 2015
Cover
BOBCM Global 2015 FEATURED NEWS
We’re thrilled to announce the exclusive publication of ‘Best of Branded Content Marketing 2015: Global Edition’ on the Edition Di ...
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By Justin Kirby
- 2nd November 2015
bobcm-weber-grillfest
BOBCM DACH 2015 CASE STUDIES
Client: Weber Agency: pilot Hamburg CHALLENGE & SOLUTION Every spring, barbecue master Weber traditionally welcomes the season ...
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By Justin Kirby
- 16th October 2015
Justin-Kirby-The-Drum
ARTICLES Conceptualisation and Definitions FEATURES
Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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By Justin Kirby
- 12th October 2015
blab2
ARTICLES Conceptualisation and Definitions FEATURES
Following my response on LinkedIn to Joe Pulizzi's Can We Please Stop Using Branded Content? post, the best-selling author and con ...
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By Justin Kirby
- 6th October 2015
Joe-Pulizzi-Content-Marketing-linkbird
ARTICLES Conceptualisation and Definitions FEATURES
I'm a big fan of the work Joe Pulizzi and his colleagues at the Content Marketing Institute do to educate the industry about conte ...
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By Justin Kirby
- 30th September 2015
six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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By Justin Kirby
- 30th September 2015
Media-Market-Rabbit-Race
BOBCM DACH 2015 CASE STUDIES
This is the first case study from our new regional version of the Best of Branded Content Marketing (BOBCM) that looks at what’s g ...
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By Justin Kirby
- 28th September 2015
Dell-Tough-Enough
BOBCM DACH 2015 CASE STUDIES
This is the first case study from our new regional version of the Best of Branded Content Marketing (BOBCM) that looks at what's g ...
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By Justin Kirby
- 26th September 2015
Sandra_Freisinger-Heinl_Picture
ARTICLES BOBCM DACH 2015 FEATURES
This is the latest in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) by j ...
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By Sandra Freisinger-Heinl
- 23rd September 2015
Palle-Finderup-Diederichsen
BOBCM DACH 2015 FEATURES INTERVIEWS
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), an ...
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