Branded Entertainment

Branded Entertainment

By Justin Kirby
- 28th September 2016
bobcm-ual-2016
EVENTS FEATURED NEWS
I've recently been recruited as a full-time lecture on the advertising degree programmes at London College of Communications (Univ ...
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By Justin Kirby
- 17th December 2015
Cover
BOBCM Global 2015 FEATURED NEWS
We’re thrilled to announce the exclusive publication of ‘Best of Branded Content Marketing 2015: Global Edition’ on the Edition Di ...
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By Justin Kirby
- 2nd November 2015
bobcm-weber-grillfest
BOBCM DACH 2015 CASE STUDIES
Client: Weber Agency: pilot Hamburg CHALLENGE & SOLUTION Every spring, barbecue master Weber traditionally welcomes the season ...
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By Justin Kirby
- 12th October 2015
blab2
ARTICLES Conceptualisation and Definitions FEATURES
Following my response on LinkedIn to Joe Pulizzi's Can We Please Stop Using Branded Content? post, the best-selling author and con ...
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By Justin Kirby
- 30th September 2015
six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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By Justin Kirby
- 30th September 2015
Media-Market-Rabbit-Race
BOBCM DACH 2015 CASE STUDIES
This is the first case study from our new regional version of the Best of Branded Content Marketing (BOBCM) that looks at what’s g ...
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By Sandra Freisinger-Heinl
- 23rd September 2015
Palle-Finderup-Diederichsen
BOBCM DACH 2015 FEATURES INTERVIEWS
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), an ...
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By Sandra Freisinger-Heinl
- 22nd September 2015
german-contributors
BOBCM DACH 2015 FEATURED FEATURES REPORTS
This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and ...
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By Justin Kirby
- 21st September 2015
Untitled
ARTICLES FEATURES
Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging The Drum’s inaugural Content Awa ...
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By Sabine Eckhardt
- 21st September 2015
Sabine_Eckhardt
ARTICLES BOBCM DACH 2015 FEATURES
This is the second in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and ...
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