Chris McCarthy

Chris McCarthy

six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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FEATURED NEWS Strategy & Planning
I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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