Contagious

Contagious

six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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ARTICLES FEATURES
Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging The Drum’s inaugural Content Awa ...
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ARTICLES Creativity & Content Creation FEATURED FEATURES
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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EXPERT EXAMPLES
My nomination would be for Porter magazine from the Net a Porter group.  I think it has really helped define who the Net-a-Porter ...
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Conceptualisation and Definitions FEATURES INTERVIEWS
Jan Godsk is a branded content consultant and serial award juror who heads up the BCMA's Scandinavian Chapter. I spoke to him alon ...
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Creativity & Content Creation FEATURES INTERVIEWS Strategy & Planning
I recently interviewed a number of industry experts for my recent WTF is branded content? It’s complicated article for Contagious. ...
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ARTICLES Conceptualisation and Definitions FEATURES NEWS
Most, if not all, of the international creative awards now have a branded content and entertainment category. But what exactly is ...
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ARTICLES FEATURES Future and beyond
Over the last year, I have been asking a diverse group of marketing experts from around the world what they think will be differen ...
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ARTICLES FEATURES Future and beyond NEWS
Over the past six months, Tenthwave's Justin Kirby has asked a diverse group of marketing experts from around the world what they ...
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