Cristal Festival

Cristal Festival

six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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James_Morris_Mediacom
Creativity & Content Creation FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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likeagirl
EXPERT EXAMPLES
  For me, the Always “Like a Girl” video is a stand-out campaign of 2014. A 3.30 minute studio-shot video that looks to quest ...
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Brands as Stories logo-3
ARTICLES Branding & Brand Culture FEATURES Strategy & Planning
The importance of cultural relevance was discussed as part of the Future of Branded Content Marketing Report in the last edition o ...
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bombay_sapphire_imagination_series
EXPERT EXAMPLES
http://vimeo.com/41906439 Jan Godsk is a Branded Content consultant, serial juror, and the Chairman and founder of the BCMA's Scan ...
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patagonia-worn-wear
EXPERT EXAMPLES
http://youtu.be/z20CjCim8DM Patagonia's anti-consumerism 30 minute Worn Wear film about the 'Stories We Wear' was the example chos ...
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oreo_snack_hack
EXPERT EXAMPLES
This Oreo Fanatic Snack Hack example was chosen by Time Out’s Commercial Creative Director Adam Harris for the panel discussion I ...
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bald_cartoons
EXPERT EXAMPLES
This example was chosen by Mediacom Beyond Advertising's global head James Morris as part of the BOBCM panel I helped to put toget ...
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