Eric Schwamberger

Eric Schwamberger

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ARTICLES FEATURED FEATURES
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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FEATURED NEWS Strategy & Planning
I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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EXPERT EXAMPLES
http://youtu.be/ixbLMsVlpes This example of branded content was highlighted in my interview with Ogilvy Group UK's Vice Chairman R ...
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Eric Schwamberger
BOBCM Report 2015 Insight Series RESPONSES
The 2015 Global Edition of BOBCM is being supported by the IPA, ISBA, Marketing Society, PRCA, IAB UK, APA and Branded Content Mar ...
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ARTICLES FEATURES NEWS
I'm participating in another five day marathon of brain food that our partner Like Minds has been busy cooking up for you to savou ...
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BOBCM ebook launch at MRY in NYC
Full house in New York last night for launch of the latest edition of the Best of Branded Content Marketing ebook yesterday. The e ...
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