MarketingProfs

MarketingProfs

six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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CDL00bUWEAEDx0j.jpg-large
FEATURED NEWS Strategy & Planning
I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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airBnB_wall_and_chains
EXPERT EXAMPLES
I love the branded content work Airbnb does. I interviewed the team lead on their Wall & Chain project, Dennis Goedegebuure, a ...
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