MediaCom Beyond Advertising

MediaCom Beyond Advertising

bobcm-ual-2016
EVENTS FEATURED NEWS
I've recently been recruited as a full-time lecture on the advertising degree programmes at London College of Communications (Univ ...
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Palle-Finderup-Diederichsen
BOBCM DACH 2015 FEATURES INTERVIEWS
This is the fourth in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), an ...
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awardwinners
ARTICLES Creativity & Content Creation FEATURED FEATURES
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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o-BE-MORE-DOG-facebook
EXPERT EXAMPLES
Among all the cases I have seen last year, O2’s ‘Be more dog’ has not only entertained me the most, but also perfectly staged how ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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mango_what_I_should_wear
EXPERT EXAMPLES
Fashion, friendship, love. These are the ingredients, transformed into a story, of 'What I should wear by Mango', a miniseries ded ...
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madebysweden
EXPERT EXAMPLES
I picked this example because I am Danish and therefore happen to know Sweden really well – albeit as an outsider  – and with the ...
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john_lewis_monty_the_penguin
EXPERT EXAMPLES
2014 was a fabulous year for brands everywhere pushing the boundaries of what Branded Content means. I struggle to find a favourit ...
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James_Morris_Mediacom
Creativity & Content Creation FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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