MTV

MTV

Justin-Kirby-The-Drum
ARTICLES Conceptualisation and Definitions FEATURES
Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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cannes_lions
ARTICLES Creativity & Content Creation FEATURED
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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Brandarit
ARTICLES FEATURED FEATURES REPORTS Strategy & Planning
The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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