Oxford Brookes University

Oxford Brookes University

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2015 ARTICLES
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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2015 ARTICLES
I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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ARTICLES FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
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ARTICLES FEATURES
Here’s the first in a series of articles I am writing for the Cambridge Marketing Review that draws on my research for the latest ...
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2014 ARTICLES BOBCM VOL II 2014
 Plus Ça Change, Plus C'est La Même Chose The more things change, the more they remain the same Last year, I asked a number of exp ...
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2014 ARTICLES
Findings of the Research Project, Phase One Overview Little research has been conducted to date in the area of branded content, in ...
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