Patrícia Weiss

Patrícia Weiss

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EXPERT EXAMPLES
http://youtu.be/fZ_JOBCLF-I The Lego Movie is entertainment produced by a brand. And it’s great entertainment that’s loved by crit ...
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EXPERT EXAMPLES
Patrícia Weiss is the Chairman and Founder of the BCMA South America Chapter, serial award juror, and Brand Strategy Consultant fo ...
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ARTICLES Creativity & Content Creation FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
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ARTICLES FEATURES Strategy & Planning
This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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BOBCM Report 2015 Insight Series RESPONSES
The 2015 Global Edition of BOBCM is being supported by the IPA, ISBA, Marketing Society, PRCA, IAB UK, APA and Branded Content Mar ...
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BOBCM VOL II 2014 CASE STUDIES
Info was asked to show consumers how the Qualcomm CHALLENGE Snapdragon processor is important for mobile device performance. SOLUT ...
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BOBCM VOL II 2014 CASE STUDIES
CHALLENGE Exame was asked to associate HSBC Commercial Banking with relevant content about international trade aimed at a select a ...
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BOBCM VOL II 2014 CASE STUDIES
Campaign: Penetras de Luxo Client: Terra Agency: Wanted | ASAS da Imaginação CHALLENGE Terra is a Brazilian ISP and media network ...
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FEATURES REPORTS
At this point in time, Brazil is in ‘hypermediatic’ mode, driven by an overabundance of information, images, platforms, excessive ...
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