Pereira O’Dell

Pereira O’Dell

awardwinners
ARTICLES Creativity & Content Creation FEATURED FEATURES
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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cannes_lions
ARTICLES Creativity & Content Creation FEATURED
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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FEATURED NEWS
We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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EXPERT EXAMPLES
Johnnie Walker's “The Gentleman's Wager” is a surprising and elegant story with incredibly charming performances and stunningly sh ...
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EXPERT EXAMPLES
Here’s what I love about this piece of Branded Content. It’s not an ad or a commercial. It’s simple storytelling. It’s not in any ...
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EXPERT EXAMPLES
I love the branded content work Airbnb does. I interviewed the team lead on their Wall & Chain project, Dennis Goedegebuure, a ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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beauty_inside
EXPERT EXAMPLES
I'd like to nominate the The Beauty Inside campaign by Pereira O’Dell for Intel and Toshiba as a great example of branded content. ...
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ARTICLES Creativity & Content Creation FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
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