Pereira O’Dell

Pereira O’Dell

awardwinners
2015 ARTICLES EVENTS
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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2015 ARTICLES
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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2015
We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning
I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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EXPERT EXAMPLES
Johnnie Walker's “The Gentleman's Wager” is a surprising and elegant story with incredibly charming performances and stunningly sh ...
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EXPERT EXAMPLES
Here’s what I love about this piece of Branded Content. It’s not an ad or a commercial. It’s simple storytelling. It’s not in any ...
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EXPERT EXAMPLES
I love the branded content work Airbnb does. I interviewed the team lead on their Wall & Chain project, Dennis Goedegebuure, a ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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beauty_inside
EXPERT EXAMPLES
I'd like to nominate the The Beauty Inside campaign by Pereira O’Dell for Intel and Toshiba as a great example of branded content. ...
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ARTICLES FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
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