PJ Pereira

PJ Pereira

awardwinners
2015 ARTICLES EVENTS
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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The_Gentlemans_Wager
EXPERT EXAMPLES
Johnnie Walker's “The Gentleman's Wager” is a surprising and elegant story with incredibly charming performances and stunningly sh ...
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skype_finding_donut
EXPERT EXAMPLES
Here’s what I love about this piece of Branded Content. It’s not an ad or a commercial. It’s simple storytelling. It’s not in any ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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beauty_inside
EXPERT EXAMPLES
I'd like to nominate the The Beauty Inside campaign by Pereira O’Dell for Intel and Toshiba as a great example of branded content. ...
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bobcm_cristal_panel
ARTICLES FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
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justin_kirby_CMR
ARTICLES FEATURES Strategy & Planning
This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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jan_godsk
2014 INTERVIEWS
Jan Godsk is a branded content consultant and serial award juror who heads up the BCMA's Scandinavian Chapter. I spoke to him alon ...
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PJ_Peirera
2014 INTERVIEWS
I recently interviewed a number of industry experts for my recent WTF is branded content? It’s complicated article for Contagious. ...
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