PJ Pereira

PJ Pereira

awardwinners
ARTICLES Creativity & Content Creation FEATURED FEATURES
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
0

The_Gentlemans_Wager
EXPERT EXAMPLES
Johnnie Walker's “The Gentleman's Wager” is a surprising and elegant story with incredibly charming performances and stunningly sh ...
0

skype_finding_donut
EXPERT EXAMPLES
Here’s what I love about this piece of Branded Content. It’s not an ad or a commercial. It’s simple storytelling. It’s not in any ...
0

mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
0

beauty_inside
EXPERT EXAMPLES
I'd like to nominate the The Beauty Inside campaign by Pereira O’Dell for Intel and Toshiba as a great example of branded content. ...
0

bobcm_cristal_panel
ARTICLES Creativity & Content Creation FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
0

justin_kirby_CMR
ARTICLES FEATURES Strategy & Planning
This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
0

jan_godsk
Conceptualisation and Definitions FEATURES INTERVIEWS
Jan Godsk is a branded content consultant and serial award juror who heads up the BCMA's Scandinavian Chapter. I spoke to him alon ...
0

PJ_Peirera
Creativity & Content Creation FEATURES INTERVIEWS Strategy & Planning
I recently interviewed a number of industry experts for my recent WTF is branded content? It’s complicated article for Contagious. ...
0