Rory Sutherland

Rory Sutherland

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ARTICLES FEATURES
Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging The Drum’s inaugural Content Awa ...
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ARTICLES FEATURED FEATURES
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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FEATURED NEWS Strategy & Planning
I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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EXPERT EXAMPLES
http://youtu.be/ixbLMsVlpes This example of branded content was highlighted in my interview with Ogilvy Group UK's Vice Chairman R ...
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FEATURES REPORTS
With Summer rapidly coming to end, I put the following Slideshare presentation and notes together with help from  the internationa ...
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Creativity & Content Creation FEATURES INTERVIEWS
I’ve been asking industry experts around the world about key and emerging themes in Branded Content. This follows on from my repor ...
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