Scott Donaton

Scott Donaton

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ARTICLES FEATURED FEATURES
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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Creativity & Content Creation FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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mcmorrisandmcmorris
EXPERT EXAMPLES
I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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ARTICLES Creativity & Content Creation FEATURES
The BCMA’s CEO Andrew Canter and I helped put a BOBCM panel together as part of the Branded Entertainment & Content Summit (BE ...
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justin_kirby_CMR
ARTICLES FEATURES Strategy & Planning
This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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scott_donaton
FEATURES INTERVIEWS Strategy & Planning
I recently spoke to UM's Chief Content Officer Scott Donaton. He's the former editor of Ad Age, author of Madison and Vine: Why th ...
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ARTICLES Conceptualisation and Definitions FEATURES NEWS
Most, if not all, of the international creative awards now have a branded content and entertainment category. But what exactly is ...
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