Social Purpose

Social Purpose

six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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waddington
ARTICLES FEATURES INTERVIEWS Strategy & Planning
This is the fourth in a series of interviews with thought leaders that I'm conducting with the folks at Like Minds as part of a ne ...
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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
As part of an exciting new project I'm undertaking with our partners at Like Minds – a book exploring the theme ‘Beyond Customer C ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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