Best of Branded Content Marketing (BOBCM) is an archive of a series of publications, events and related research curated by Justin Kirby that was supported by key marketing industry bodies. It ran from 2013-2017 and formed part of his ongoing practice-led research and facilitation of knowledge exchange between academics and practitioners. You can find out more about the BOBCM archive and the free resources it contains here.
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NEW BOOK BY BOBCM CURATOR JUSTIN KIRBY
The Definitive Guide to Strategic Content Marketing is a new book co-written by BOBCM's curator Justin Kirby and published by Kogan Page. It will be available for pre-order in April 2018, and contains fresh insights, new perspectives and findings that takes the research he's been conducting as part of this resource to the next level.