Volvo Trucks

Volvo Trucks

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FEATURED NEWS
We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and ...
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Brandarit
ARTICLES FEATURED FEATURES REPORTS Strategy & Planning
The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North ...
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Chris_McCarthy_Google
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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madebysweden
EXPERT EXAMPLES
I picked this example because I am Danish and therefore happen to know Sweden really well – albeit as an outsider  – and with the ...
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justin_kirby_CMR
ARTICLES FEATURES Strategy & Planning
This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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jan_godsk
Conceptualisation and Definitions FEATURES INTERVIEWS
Jan Godsk is a branded content consultant and serial award juror who heads up the BCMA's Scandinavian Chapter. I spoke to him alon ...
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BOBCM VOL II 2014 CASE STUDIES
Campaign: Live Test Series: The Epic Split Client: Volvo Trucks Agency: Forsman & Bodenfors CHALLENGE The trucking industry is ...
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NEWS
I presented an edited preview of my expert predictions chapter from the second edition of the Best of Branded Content Marketing eb ...
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